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Online Marketing Steps

*NOTE* Links, listings, press releases, published articles, email campaigns
(I'll send you the sections on 2.0 strategy)

*
Reciprocal linking*

This is a relatively new but important criterion search engines use for ranking purposes.
With reciprocal linking, you activate a link to another website and they reciprocate and
activate a link back to your website. This has to be done carefully because
you want to link with another site that will benefit you both.

The more links you have with other websites, the more popular your site is and
that is now one of the important aspects of your website the search engines
consider for ranking purposes. That said, another important component
to website success is directory listings.

Another Important Component:
Directory Listings

There are all kinds of online directories such as Yellowpages.com, Switchboard.com, Superpages.com
and thousands of others. It's critical to your rankings that you be listed in them in all  possible categories.

It's a mystery why more webmasters don't use such an obvious and important tool.
You want to be listed everywhere your competitors are listed as well as strategic
directories they haven't thought of yet.



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