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Notes from the SEO

It isn't enough to be ranked in the Top Ten...

You also have to control your traffic to weed out the "window shoppers"
and attract only prospective buyers to your website. 
You do this by using terms that are specific to your market!


Here's why you have to be in the Top Ten!

You often read and hear that if your site is in the top 30, you are in a good position.  We do not believe that the top 30 is good enough for our clients.

Our success in ranking clients comes from years of experience and research.
We've found that, as a rule, people do not scroll past the 2nd page of listings and many never go beyond the first page!

That's why we are not satisfied with top 30 positioning!

You must control your traffic!

Let's use the rankings of one of our clients to illustrate the need
to control your traffic and how it works.

Client:  Castle Cleaning & Rug Sales

This is a well-known, highly-respected Oriental Rug cleaning and sales establishment. 
They have developed a superior method of cleaning oriental rugs and are certified master cleaners.
In other words, they don't sell area rugs or welcome mats.

This is an elite specialized business and not only does the website reflect that level of prestige,
it also drives the desired traffic to their front door, leaving the casual "lookers" to other websites.

We accomplish that by coding the website with words and phrases
that are associated with the specific services being offered. 
They offer specific services to a specific market
and can only do business with people who need that service. 
Makes sense, doesn't it?

But, First, We Messed Up!

Back in 1998, we were still learning the rules of ranking. And, to make things more difficult,
we discovered that search engines change their ranking criteria on a regular basis. They still do!

Useless Success!

 Anyway, in our eagerness to show how good we were, we ranked his site in the Top 10
using as many terms & phrases as we could think of
that had anything at all to do with cleaning carpets.

As a result, Phil was getting a ton of calls asking things like
"how to remove pet urine from my carpet?" and similar questions that wasted his time.
The callers were not interested in buying, cleaning or restoring an oriental rug.

By the way, those calls came because the site was ranked #1 on search engines
and one of the terms we had used in the coding was "urine removal!"
We had achieved our goal of high ranking and wonderful response,
but we didn't help the client sell his services.

This is why you must control your website traffic.

Well, we've learned a lot since then. 
You want your time invested in productive and income generating response. 
The "busy work" that comes from overly generalized coding is counterproductive. 

Click here to see another example of over-ranking.

How Traffic Reports Help Your Business

Below is just one of the statistical reports available for your use.  These detailed traffic reports
are powerful marketing tools and provide you with all of the information
you need to make profitable business decisions.

For instance, you will note that a full 58.3% of the total traffic
is coming directly from the search engines!
That illustrates the importance of high rankings!
 
You may also notice that Google has really grown into the most popular directory/engine by far.
Google pulls data for MSN, AOL, HotBot and other important search engines.

23% of this traffic is coming from reciprocal links
and directories such as the internet yellow page listings.

How You Will Benefit

If you don't have a website, we will build a productive site for you that has all the right components
to achieve top rankings right  from the start!  If you already have a website, but it's not
generating the results you want, we can code it, rewrite it and submit it to the
search engines to generate a lot more website activity for you.

To give you some perspective, the site above has received more than 8312 visitors
so far this year and it is controlled traffic, therefore it is generating sales.

We are keeping the "window shoppers" out of the equation as much as possible.

Free Listings

You may know that many of the search engines now are charging for ranking.
Some charge a flat fee and some ask you to bid for placement.

We have achieved our high level of traffic and top ten rankings
without paying a single dime to any of these engines.

What's Next?

Now that you understand the concept of controlling your traffic, you have enough information
to allow you to make an informed decision regarding  your website and it's direction.

Send us an e-mail, write or call us and let's discuss how you can have a profitable website
that is listed at the top of your category on all the major search engines.

Not one of our clients has paid any fees to be listed, ranked or promoted!

All of this uninterrupted advertising is absolutely free!
Contact us now and increase your traffic!

Click here to see our client's search engine rankings, including the client's example above.

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